Online Reputation Management Blog

Advertising on Twitter

August 29, 2012 by Leave a Comment

Twitter is a very powerful social network for online advertising and marketing for your business — with an estimated online audience representing 15% of all adult internet users and 26% of the coveted 18-29 year old demographic, according to a recent study by the Pew Research Center. We recently shared some valuable Twitter tips for business on this blog.  This week, I want to talk about two popular Twitter advertising solutions to help you better target customers and increase your business Twitter following.

Promoted Accounts and Promoted Tweets:

The first is Promoted Accounts where the Twitter teams analyze your current following and then it searches for people with similar interests.  When a match is found, Twitter recommends you in the “follow section” to each of these users. Ultimately this service helps you generate additional followers with users who share a common demographic and/or interest. [Read more…]

Filed Under: Twitter Tagged With: , , ,

Interview with Crisis Communications Expert Gerald Baron

August 21, 2012 by 3 Comments

We continue our series of interviews on our online reputation management blog with the top public relations public relations and crisis communications experts in the business.  Today, we highlight Gerald Baron, CEO of Agincourt Strategies.  Gerald Baron is a 30+ year veteran of public relations and crisis communications, and is best known as the creator of the PIER System, the global standard for crisis communication management technology. He consults with, conducts training and writes communication plans for government agencies and major global corporations and is the author of Now Is Too Late: Survival in an Era of Instant News and the OnePage Crisis Communication Playbook. [Read more…]

Filed Under: crisis communications Tagged With: , , ,

Twitter Tips for Business

August 15, 2012 by 3 Comments

Like Facebook, Twitter has seen meteoric rise in the past five years and with more than 140 million active users, Twitter is considered one of the top social networks in the world.  While you may use Twitter for fun, using it for business can actually be a very strategic part of your online marketing efforts.

There are differences between a personal Twitter and a business Twitter account – but the basics still remain the same.  You can still share out compelling content in 140-character tweets.  But there are some differences too.  For instance, Twitter offers businesses with several tools to enhance a Twitter business profile page so it is branded with the ability to load in logos, unique background, images and videos.  In addition, Twitter provides some nifty services to get your business Twitter profile viewed by the right tweeters.  Hundreds of millions of users may sound impressive – but if you own a local business, you may just want to target tweeters in your area.

Here are some tips for leveraging your business Twitter account to gain more followers and enhance your business branding online: [Read more…]

Filed Under: Twitter Tagged With: , , , ,

Pinterest for Business

August 8, 2012 by 2 Comments

One of the newest social media superstars on the scene is Pinterest – a site that allows you to post your “favorite things” like photos and videos and invite your friends and colleagues to take a look.  Now we all know it is great for posting your favorite recipes, television shows, books – not to mention weird and wonderful images from the Web, of which there is no shortage.  But how about Pinterest for business?

Businesses can also take advantage of Pinterest –  it might seem like a no-brainer for retail, as these businesses can easily post photos of their products – but posting photos in a vacuum is no fun. You need followers!  So how can you get more followers? And what if you have a services business?   [Read more…]

Filed Under: Pinterest, social media Tagged With: , ,
« Previous Page
Next Page »