Online Reputation Management Blog

Advertising on Twitter

Twitter is a very powerful social network for online advertising and marketing for your business — with an estimated online audience representing 15% of all adult internet users and 26% of the coveted 18-29 year old demographic, according to a recent study by the Pew Research Center. We recently shared some valuable Twitter tips for business on this blog.  This week, I want to talk about two popular Twitter advertising solutions to help you better target customers and increase your business Twitter following.

Promoted Accounts and Promoted Tweets:

The first is Promoted Accounts where the Twitter teams analyze your current following and then it searches for people with similar interests.  When a match is found, Twitter recommends you in the “follow section” to each of these users. Ultimately this service helps you generate additional followers with users who share a common demographic and/or interest. [Read more…]

Twitter Tips for Business

Like Facebook, Twitter has seen meteoric rise in the past five years and with more than 140 million active users, Twitter is considered one of the top social networks in the world.  While you may use Twitter for fun, using it for business can actually be a very strategic part of your online marketing efforts.

There are differences between a personal Twitter and a business Twitter account – but the basics still remain the same.  You can still share out compelling content in 140-character tweets.  But there are some differences too.  For instance, Twitter offers businesses with several tools to enhance a Twitter business profile page so it is branded with the ability to load in logos, unique background, images and videos.  In addition, Twitter provides some nifty services to get your business Twitter profile viewed by the right tweeters.  Hundreds of millions of users may sound impressive – but if you own a local business, you may just want to target tweeters in your area.

Here are some tips for leveraging your business Twitter account to gain more followers and enhance your business branding online: [Read more…]