How important is Google for your business?  Let me count the ways.  Google led the U.S. search market in November with 67 percent market share, followed by Microsoft with 16.2 percent and Yahoo! with 12.1 percent.  I wanted to highlight a few free tools Google offers that can help your business grow online.

Find Out What People are Saying About Your Business

Google Alerts are email notifications sent to you when Google discovers new results across the real-time Web, such as web pages, newspaper articles, or blogs — that match a specific search term.  You can use Google Alerts to monitor anything on the Internet.  You can use Google Alerts to monitor what is being said online about your company or your competitors, track industry trends and developments, follow online mentions of your brand or key executives.  Google Alerts is a great tool for online reputation management. [Read more…]