Twitter is a very powerful social network for online advertising and marketing for your business — with an estimated online audience representing 15% of all adult internet users and 26% of the coveted 18-29 year old demographic, according to a recent study by the Pew Research Center. We recently shared some valuable Twitter tips for business on this blog.  This week, I want to talk about two popular Twitter advertising solutions to help you better target customers and increase your business Twitter following.

Promoted Accounts and Promoted Tweets:

The first is Promoted Accounts where the Twitter teams analyze your current following and then it searches for people with similar interests.  When a match is found, Twitter recommends you in the “follow section” to each of these users. Ultimately this service helps you generate additional followers with users who share a common demographic and/or interest. [Read more…]