With 71 million unique monthly visitors, Yelp is one of the most popular consumer review sites on the planet.  The site engages users with social media-type incentives, including badges and friend/follower functions.  They also allow businesses the ability to offer incentives for users who use Yelp to check-in when they arrive in person.  They want to hear about every positive and/or negative experience a Yelper has in order to paint a complete picture of a particular business.

But what if a complaint is false or inaccurate?  How do you remove a Yelp complaint?  These are the questions online reputation management companies get every day. [Read more…]