Where’s the first place you go if you want to research a potential new employee? Or a college applicant? Or a first date? Or a new business partner? Chances are your first thought is Google. You’re in good company, along with the approximately one billion unique visitors who use Google every month. Scary, huh? It doesn’t have to be. You need to think of yourself as a brand. Like Coca Cola, Proctor & Gamble, Walmart and other iconic American companies, in the 21st century you need to think like a CEO to manage your personal brand.
