Blog Featuring Advanced Online Reputation Management Tactics & Strategies
A Mobile Responsive Theme for the Genesis Framework
After the self-inflicted public relations disaster and tabloid frenzy that eviscerated Anthony Weiner’s once promising political career earlier this summer, it's appropriate to reflect on a few online reputation management lessons from this PR nightmare and some steps that can be taken to avoid another media meltdown.
Where’s the first place you go if you want to research a potential new employee? Or a college applicant? Or a first date? Or a new business partner? Chances are your first thought is Google. You’re in good company, along with the approximately one billion unique visitors who use Google every month. Scary, huh? It doesn’t have to be. You need to think of yourself as a brand. Like Coca Cola, Proctor & Gamble, Walmart and other iconic American companies, in the 21st century you need to think like a CEO to manage your personal brand.
Welcome to the world wide wild west of brand management. Between Facebook, Twitter, Google+, foursquare, YouTube, and your company’s website – and I’m just getting started – clients and customers have dozens and sometimes hundreds of ways to find out information about you and tell you (and the rest of the world) what they think. How in the world do you tie it all together?
Foodie. Bruce Springsteen fan. Citizen of Red Sox Nation. Online reputation management strategist. Founder of Reputation Rhino. For more, follow us @reputationrhino