People often take advantage of the anonymity of the Internet to complain about negative experiences with a company’s product or service.  It has spawned a cottage industry of complaint sites like pissedconsumer.com.  What should you do if someone is posting false or negative information about your company on PissedConsumer.com?

How does PissedConsumer.com work?

PissedConsumer.com does not require users to register or log-in, although that option is available, and users have the ability to reply to posts. PissedConsumer.com does require users to adhere to their online conduct, which states that users will not post anything inaccurate, abusive, etc. about an entity.

Can I remove or amend a complaint from PissedConsumer.com?

Posts can be removed from PissedConsumer.com, but only with a court order or if the original poster claims that they posted false information.  A contact form is in place for companies to contact the Web site if they believe a post is inaccurate or outdated.

Should I reply to a complaint on PissedConsumer.com?

Anyone can reply to a complaint or post on PissedConsumer.com.  The site even has guidelines for companies who choose to engage with the posters.  The company can include their contact information so that concerned visitors can contact them directly.

Before engaging with anyone on PissedConsumer.com, it’s important to write with a level-head. It can be satisfying to tell someone how wrong they are about your company or product, but if you come off too aggressive, it can generate even more complaints or aggravate a vindictive poster.

The best course of action is to consult with an online reputation management company before engaging with any member on PissedConsumer.com.  In addition to utilizing search engine optimization techniques to elevate positive things people are saying about you or your company online and suppressing negative content, a reputation management firm can help you craft an appropriate response a site like PissedConsuer.com.