Online Reputation Management Blog

Aviva UK Sees All BYOD Devices Wiped Clean After Possible Heartbleed Hacking

 

 

 

 

 

 

Insurance giant Aviva UK is the latest company to suffer from a cyber attack made easier by the now infamous web security bug Heartbleed. Heartbleed, which was first discovered on April 7, is the name given to a hole in secure socket layer (SSL) web encryption technology that allowed hackers to easily bypass different countermeasures in a system that up until that point was viewed as the gold standard of digital security. From Amazon to Paypal, name an eCommerce giant or popular news website, and chances are they use SSL to secure their page.

While the Heartbleed problem was supposedly fixed with a patch a few months ago, this attack on Aviva shows that web users and companies who heavily rely on technology are still vulnerable to savvy hackers. In this case, hackers broke into MobileIron, a BYOD system service provider that Aviva works with to allow its employee to use their favorite tablets and phones for work purposes. The hacker sent messages to each device and each user’s email that read, “It maks my hart bled [sic] to say good by lik [sic] this, love u mobile iron.” The hacker then wiped all the devices and took down MobileIron’s server.

According to reports, Aviva UK is now distancing from itself from MobileIron as it looks for a new BYOD service. That’s not terribly surprising, not when you understand that security that guards against abusive personal use and rogue IT is the first thing companies discuss when setting up their BYOD policies.

Too Early to Tell Just How Bad Heartbleed Is
Aviva’s misfortunes are not unique, unfortunately. A 19-year-old hacker in Ontario was arrested after he exploited the Heartbleed bug, stealing 900 social security numbers from the Canada Revenue Agency back in April. Luckily, he was found and arrested.

Two months later, the Aviva UK incident shows that we might not be any better off than we were, and facing that fact, it’s tempting to wonder just what exactly is being done to fix SSL and put an end to these issues. The problem, as was so deftly highlighted by technology site eWeek, is that no one is really sure how far the effects of Heartbleed go. How much was lost because of the SSL hole? What sort of backdoor software were hostile entities able to install before the supposed fix? Unfortunately, no one yet has those answers.

How to Stop Internet Defamation

In the age of Tripadvisor, Yelp and other popular online review and complaint sites, postings (often anonymous) can seriously damage the online reputation of businesses from Main Street to Wall Street.  What can you do if you are the victim of libel or slander against your business?

False statements of fact about a person that are printed, broadcast, spoken or communicated to others are usually characterized as libel or slander.  Libel typically refers to written statements or visual depictions, while slander refers to verbal statements and gestures.

It is possible to sue an author of a defamatory post for libel.  First, you will need to file a lawsuit against the author or “John Doe” – the unnamed author.  Then you must seek a subpoena to obtain the identity (e.g., name and IP address) of the author, if unknown.  Finally, you must obtain a court order that the post is false or defamatory.  You may receive monetary damages (including the potential for punitive damages) and an injunction for the webmaster to remove the offending material.

If this sounds like a time-consuming and expensive venture, fraught with risk and the potential for more bad publicity, it is. [Read more…]

Online Reputation Management for Doctors

There is a powerful prescription for doctors who are concerned about negative reviews hurting their medical practice – online reputation management.  Doctors are including online reputation management as part of their marketing strategy, recognizing that to attract new patients you need more than just a good bedside manner – you need a positive online reputation.

[Read more…]

ICANN Ready to Revolutionize Domain Name Registration (Again)

Are you ready to be master of your Domain?  Starting January 12, 2012 you may have your chance!  ICANN (Internet Corporation for Assigned Names and Numbers) and its Board of Directors approved a bold new plan to change the Internet’s Domain Name System.  The Board plans to allow an increase in the number of Internet  address endings – called generic top-level domains (gTLDs) – from the current 22, which includes such common domains as .com, .org and .net.  The price? Only $185,000 – or Bill Gates’s pocket change.
 
According to Rod Beckstrom, ICANN’s President and Chief Executive Officer, “ICANN has opened the Internet’s naming system to unleash the global human imagination. Today’s decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind.”
 
Internet address names will be able to end with almost any word in any language, offering individuals and entities around the world the opportunity to market their brand, products, community or cause in new and creative ways.
 
This has tremendous implications for the online reputation management community.  The chance to take greater control over your name or brand and reclaim exclusivity from a generation of cybersquatters.  It also will reshuffle search engine rankings in profound ways.  Because applicants for a new Domain will have to go through an extensive vetting process, the new domain names will have a level of authority that will ultimately be recognized by Google, Bing and others.
 
ICANN will have a lot more details to say over the coming months.  But the potential is exciting.  From .gaga to .matrix, for a mere $185,000 you have the chance to carve out your own space in cyberspace.