When someone has a bad experience with your company, service or product, you expect that they will tell as many people as possible. It’s human nature and a fact of life for reputation management companies who are called upon to help a business deal with a public relations crisis.  Stories of on-time delivery, friendly customer service or accurate billing does not make for interesting conversation in “real-life” or online.

However, on the Internet, people can hide behind their anonymity and embellish on their negative experience, or even invent a bad experience. Read on to find out what should you do if someone is posting a negative review on a popular website like Complaints.com about your company.

How does Complaints.com work?

One of the main differences between Complaints.com and other review sites is that Complaints.com aims to engage the businesses in a dialogue with the complainant. Their hope is that the complaints, which score high in Google rankings, will be heard by the company. They encourage posters to describe their experience and close with what they hope to achieve through posting their complaint.

How can I remove or amend a complaint?

Posts can only be removed by the original poster, working with Complaints.com’s administrative team. Complaints.com does not alter or remove the posts by themselves.

How can I reply to a complaint?

Complaints.com encourages business to engage in the conversation. There is a form to fill out, which allows the business to address the complaints of the original poster.

Before engaging with anyone on Complaints.com, it’s important to engage the original poster by specifically addressing their issue and coming up with a solution to change it.

The best course of action is to consult with an online reputation management company before engaging with any member on Complaints.com. In addition to utilizing search engine optimization techniques to elevate positive things people are saying about you or your company online and suppressing negative content, a reputation management firm can help you craft an appropriate response to a site like Complaints.com.