Online Reputation Management Blog

5 Tips to Turbocharge Your Google+ Business Profile

Creating a business profile on Google+ is easy.  Like Facebook and Twitter, anyone can join Google+ for free and invite friends and colleagues as well as post photos and link to favorite blogs and articles and more.  Google+ is also a powerful tool for engaging customers and clients.  A well-optimized Google+ page will frequently rank among the top search results for your business or brand name and Google+ should be an important element of your company’s online reputation management strategy.

There are many ways to promote your business online and it can be daunting to figure out which social network is right for your company, but you can’t afford to ignore Google+ for business.  Google + has more than 100 million users and growing.  Although it is still in its infancy, it has the backing of the most popular search engine in the world.

To learn more about Google+ for business, we’ve taken the time to break it down into 5 simple tips: [Read more…]

Google Has All the Answers with Semantic Search Technology

The Wall Street Journal is reporting that Google is in the process of making dramatic changes to its search algorithm — the most significant changes in its history — by providing more direct answers to queries and using semantic technology to improve search accuracy.  According to early reports, Google has been trying for nearly two years to group data into three entities: people, places and things and how various keywords relate to each other.

So what does this mean for the future of search engine optimization and online reputation management?  Are title, tags and keywords out?  Will my linkbuilding fall down?

Not so fast.  The article suggests that Google’s semantic search technology will go beyond keyword-based data to pull expanded information from websites and share with users who are looking for exactly that information.  Smarter queries will yield better answers.  Makes sense to me.  So when you are looking for Steve Jobs, you won’t get an employment site by mistake.

In the process, I hope we don’t lose the spontaneity and flexibility of search for something too narrow, where everything reads like Quora or Wikipedia. Ask Jeeves got boring real fast.  I might be wondering when to set the DVR for the season premiere of Mad Men, but we also use the web to stumble across new music, videos, blogs and whatever Kim Kardashian is wearing.

The Google “announcement” may just be PR bluster.  The Wall Street Journal may be getting ahead of Google and Google may be getting ahead of itself.  There will be a continuing shift to higher quality content, but this is nothing new or groundbreaking.  Google Panda update penalized content farms and duplicate content aggregated on low-quality, ad-heavy sites.  But Google knows there’s still a lot of crap out there and the changes suggested by the article herald further improvements coming very soon to a computer near you.

If Google is able to move past the traditional 10 results on the page for a more targeted web experience, it will be a gamechanger for the reputation management and SEO industry.  But something tells me we’ll still be pretty busy getting our clients to keep their people, places and things straight.

Google Revolutionizes Social Search with Search plus Your World

Google recently announced Search plus Your World, a revolutionary new development in social search that integrates relevant content from your social network into your search results.  It makes search personal.  Search plus Your World is a natural outcome of the successful launch of Google+.   According to industry observer Paul Allen, Google+ has garnered 62 million users and is on track to reach 400 million by the end of 2012.  The new search results will display photos and posts—both your own and those shared specifically with you by your social circle, that will appear on your results page and only be visible to you.

[Read more…]

Google Launches Reputation Management Tool

Last week, Andreas Tuerk, a Product Manager at Google announced a new tool to make it easier to monitor your reputation online along with some helpful tips to manage your reputation on the web. The new tool, Me on the Web, appears as a section of the Google Dashboard right beneath the Account details.

Like Google Alerts, the new tool can be used to set notifications for online mentions of your name, brand, company or email address. Me on the Web also provides some helpful resources to help control information that is posted about you online – touting the creation of a Google Profile as a great way to boost your web presence.

Although described as a bold new foray into reputation management, Me on the Web is more of a basic reputation monitoring tool that will provide the casual user with sufficient data to track his or her online reputation.

Me on the Web is missing analytics and metrics to evaluate trends, measure sentiment and analyze the sources of online mentions. This is a glaring weakness for an otherwise valuable service.

Business users and professionals who require more advanced reputation monitoring will need to look beyond Me on the Web towards other social media and reputation monitoring services. However, the arrival of Google and the development of Me on the Web furthers the legitimacy of online reputation management and heralds future developments from and beyond the Googleplex.