Online Reputation Management Blog

Lance Armstrong on Oprah – Can He Repair His Reputation?

Lance Armstrong, champion of seven Tour De France cycling races, international spokesperson, celebrity cancer survivor who channeled his courage and inspiration into the Livestrong charity, is trying to rebuild his tarnished reputation with an upcoming mea culpa on Oprah Winfrey’s talk show.  The most famous personality in the history of competitive cycling, has been stripped of most of his titles, awards and honorary degrees due to his alleged use of performance enhancement drugs.  Recent new evidence presented by  the US Anti-Doping Agency after a lengthy investigation revealed more alleged improprieties and a cover up at the highest levels of U.S. cycling.  Even Nike, which vowed to support the beleaguered cyclist no matter what, pulled out of its sponsorship deal with Armstrong.  Armstrong was forced to resign from the board of his own Livestrong foundation, so the doping allegations would not diminish or detract from Livestrong’s ability to raise money. [Read more…]