We continue our in-depth conversation on the Online Reputation Management blog with Richard S. Levick, Esq, President and CEO of LEVICK and a leading voice on the most complex communications and reputation management challenges facing corporations, countries, and major institutions. Click here for Part 1 of our fascinating interview.
How can CEOs help build and repair corporate reputation?
Obviously, the face that a CEO presents to the world, and the language with which he or she publicly articulates the company’s value proposition and corporate good citizenship, is important. Just as important, however, is what the CEO does internally.
CEOs should understand the dangers of silos when corporate reputation is at risk. Input should be solicited, in fact demanded, from multiple quarters: legal, HR, corporate communications, financial, etc. It is then the CEO’s job to ensure that these advisors work seamlessly and disinterestedly. It doesn’t do any good to put five executives in a room, with each one trying to seize turf in making the decision on what’s to be done next. That is why it is so critical, particularly now, in the Internet Age, to integrate silos. Make sure legal knows digital, and that corporate communications knows the crisis communicators. In a crisis, all rules change. Better to know and understand the team when you hit the iceberg. [Read more…]
