Online Reputation Management Blog

Free Google Business Tools You Need to Know

How important is Google for your business?  Let me count the ways.  Google led the U.S. search market in November with 67 percent market share, followed by Microsoft with 16.2 percent and Yahoo! with 12.1 percent.  I wanted to highlight a few free tools Google offers that can help your business grow online.

Find Out What People are Saying About Your Business

Google Alerts are email notifications sent to you when Google discovers new results across the real-time Web, such as web pages, newspaper articles, or blogs — that match a specific search term.  You can use Google Alerts to monitor anything on the Internet.  You can use Google Alerts to monitor what is being said online about your company or your competitors, track industry trends and developments, follow online mentions of your brand or key executives.  Google Alerts is a great tool for online reputation management. [Read more…]

5 Tips to Turbocharge Your Google+ Business Profile

Creating a business profile on Google+ is easy.  Like Facebook and Twitter, anyone can join Google+ for free and invite friends and colleagues as well as post photos and link to favorite blogs and articles and more.  Google+ is also a powerful tool for engaging customers and clients.  A well-optimized Google+ page will frequently rank among the top search results for your business or brand name and Google+ should be an important element of your company’s online reputation management strategy.

There are many ways to promote your business online and it can be daunting to figure out which social network is right for your company, but you can’t afford to ignore Google+ for business.  Google + has more than 100 million users and growing.  Although it is still in its infancy, it has the backing of the most popular search engine in the world.

To learn more about Google+ for business, we’ve taken the time to break it down into 5 simple tips: [Read more…]