Online Reputation Management Blog

Chick-fil-A Controversy – Good PR Move?

Did Chick-fil-A president Dan Cathy stick a drumstick in his mouth back in July when he said that Chick-fil-A supported “the biblical definition of the family unit” and spoke out against gay marriage?

A social media firestorm erupted across the world wide wild web, powerful politicians like Mayor Michael Bloomberg of New York and Thomas Menino of Boston entered the fray and the Jim Henson Co. pulled advertising and product placements.

Rather than bow to the pressure, Cathy’s comments energized social conservatives across the country.  Former governor and presidential candidate Mike Huckabee declared an appreciation day for the chicken sandwich company.   As a result of Huckabee’s endorsement and prodded on by the media frenzy, long  lines formed around the corner at various Chik-fil-A storefronts and Forbes reporter Phil Johnson gleefully exclaimed, “… Cathy launched what may become the next hot new trend in marketing: the ability to differentiate between brands based on what stand they take on significant societal issues.” [Read more…]